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Daily Dish: Our Agenda Canadian Junior Hockey News

Published: Wednesday, 30 May 2018  
By: Stephen Heisler,

Like everything else in a perfect world, we are growing, and our agenda is going to adjust from time to time. In order to keep everything in perspective, here is the Agenda 4.0.'s first priority is to the player. Teams and leagues come and go, but it is the player that is always the constant. In the current environment, the player is either the customer or the product. In the case of Tier I and II, the player is the product being marketed and sold to the local fans, colleges, and the NHL. 

For Tier III, the player is the customer, and in a lot of cases, customers can turn into victims. 

Tier I & II teams have been known to cross over to get in on the money grab. Why does a team host seven try-out camps to locate six players? As always, it is about leveraging the brand to collect the most amount of money.

Something else that we like to do is to protect the player. Sometimes we protect him from himself, but most of the time from making bad choices. The best way to accomplish this is to arm the player with information. Google is our friend and are being continuously indexed. With over 50,000 stories, Google considers the level of play's leading source for information. 

70% of our traffic comes directly from Google search results. This information arms the player (and parent) with accurate accounts of what is happening in the game.

High School undergraduates need additional protection. We believe that teams should not be allowed to trade or move players while they are in school. Mid semester moves damage the player academically.

We also like to act as the watchdog for the level of play. The Junior Council is loaded with wallets. In the past, most of those wallets belong to the Tier III level of play. It is our mission to make sure that the Junior Council acts more on the behalf of the player and less on the impact of each individual wallet. Sometimes that means acting as a mediator between teams' and players. That's assuming that there will be a Junior Council after this summer at all. 

There it is,'s Agenda. Please feel free to come back here if the issue ever gets cloudy again.

Author: Stephen Heisler from
Stephen Heisler has spent a lifetime in the game of hockey. Stephen is also working with individual teams, coaches, and players as a director with the Heisler Group. Stephen, his wife Deysi, and four children reside in Orlando, Florida.

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